Business Information: 2009-04-26

How to Make Lots of Money With Google AdSense

Some of you are probably wondering how you can make more money with Google AdSense. Below is a great tip on how to make more money online with Google AdSense.

There are many tips out there on how to make more money with AdSense and some of them work to a certain extent but most of those people who suggest certain strategies to make money with Google AdSense haven't even seen a Google paycheck.

If you want to make money with Google AdSense try the following tip and you may be more successful with AdSense.

Simple sites make more money with AdSense.

You may be thinking this isn't right but there has been a bunch of research done on this. One of the great AdSense gurus out there Michael Green did a test on his website by making it more simplistic and by doing so increased his CTR (Click-through-rate) from 30% to 40%.

Now you still may not believe this is true but what do you think happens to a user that is overwhelmed by too many options? Would that user possibly get overwhelmed by all the options and possibly not click on anything?

Why not open up a new browser tab and go to Google and do a search there. Did you notice how simple the layout of their search results are? It is very simple because people can follow it easily and therefore are more likely to click on the ads that are showing on the page.

Why not try a more simple version of your website and see if you can increase your income with AdSense?

Interested in making more money with Google AdSense? Click HERE to learn how you can too!

Article Source: http://EzineArticles.com/?expert=Michael_Powers

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.

How You Know if Pay Per Click is Right for You
The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.

High-End Pay Per Click is Not Right For You if…
There are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPC's, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.

How to Choose A PPC That is Right For Your Campaign
When choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.

Check Bid Prices
A significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPC's certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.

Inquire about Customer Service
No thanks to their size, larger PPC's usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPC's pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.

Investigate the "Reach"
Bid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.

Top Tips for Success with PPC

There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:

1) PPC success resides in your titles and descriptions:

Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.

2) Use Specific Terms for Specific Pages

By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When “landing pages” are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.

3) Be Passive or Aggressive, but be something.

Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks’ partner with other networks to display advertisers’ advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include – more traffic and more exposure to target markets.

If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.

CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!

Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com – where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.

Article Source: http://EzineArticles.com/?expert=Peter_Prestipino

How Does Pay Per Click Advertising Benefit You?

Quickly drive traffic to your site with pay per click advertising. While Search Engine Optimisation takes time to attain good ranking in the natural listings, takes time and is an ongoing process of adding fresh content and link building, pay per click calls for a shorter time.

Even if you already have a well optimised site, there may be some extra key words that you would want to rank well in the search engines. At the same time, you may also want those key words which are less competitive to rank well. PPC - Pay Per Click Advertising offers a good solution to all these problems. You can find your site on the top listings with paid inclusion. Make sure that your advert copy and your web site both are relevant to the search term.

Get targeted traffic to your web site. With pay per click advertising, it is easily measurable, all your search engines provide conversion tracking and offers a better Return On Investment. You don't have to pay for your advert. Pay per click campaigns do not require you to pay for your ad, instead you pay only for the clicks on the link of your ad. So shell no money on your advertising campaign if your link has not been followed.

Choose your own set of key words which you feel will be important according to search engines. But don't forget the fact that the price of click is affected by the popularity of your key word. So choose your key words carefully.

Increase or decrease your daily budget based on your ppc results. Once your budget amount is hit, your ads will no longer display. PPC Internet advertising campaigns help you to target your campaigns effectively based on your own keywords which will make sure that you are reaching the right audience.

Kirthy Shetty, expert author, Platinum status
Online advertising network help:
Advertising for publishers

Free guide on Online display advertising:
Online display advertising

Article Source: http://EzineArticles.com/?expert=Kirthy_S

How To Make Money With Google AdSense

Google AdSense is a Pay Per Click affiliate program which tens of thousands of webmasters use to make money from their websites and blogs. New internet marketers often confuse the AdSense program with Google's counterpart: AdWords. So let's summarize the difference between the two...

AdSense is the program which allows you to place Google Advertisements onto your website or blog, and each time one of your visitors clicks those ads, you make money into your Google AdSense account. Once you've earned at least $100 in clicks, Google will send you a check the following month.

AdWords is where those ads come from. Advertisers go to Google and sign up for the AdWords advertising program. They then create advertisements for their websites and products, and enter how much money per click they are willing to pay each time someone clicks on their ads. AdWords advertisers must pay Google money to keep those ads running. The money paid to Google by those advertisers, is what Google shares with AdSense publishers.

Now, making money with AdSense is fairly simple, but it's not always overly easy. In most cases, you have to generate a lot of traffic to your websites and blogs in order to earn a lot of money from AdSense, because sometimes you are only paid a few cents each time someone clicks an ad. There are a few topics however, which will let you earn $1 or sometimes even as much as $10, each time someone clicks an ad on your site, but these are becoming less common each year.

There are several ways to make money with AdSense, and they all tend to revolve around creating content on a website. The most popular way is to set up a free blog, and then put the AdSense code on that blog. Then you simply make one or more blog posts every day, and generate traffic to that site. Over time as your traffic grows, some of those visitors will click your ads and you'll make money.

The second popular way to make money with AdSense, is to create general information style websites. Some people create many sites with just five or ten articles on each, and some people create larger sites which might have twenty to fifty articles on them. Creating a huge website with hundreds or thousands of articles on it is an excellent way to make money from AdSense too, but that usually takes some time to set up.

These types of "static" websites tend to be popular because once you get the initial content in place, all you have to do is start generating traffic. Unlike a blog you don't usually have to update a static site often.

One other excellent way to make money from AdSense is to start a website that's based on a forum. Starting a forum about a popular topic can often bring thousands of visitors back to the site every day. And some of those visitors will click ads that interest them. It takes time to built up a lot of traffic and members to a forum, but it can be a very lucrative way to make money from AdSense once you've become established.

To learn more about how to make money with google Adsense, please visit, http://adsense.deeljeabiz.com/

Article Source: http://EzineArticles.com/?expert=Diane_Crawford

Website Survival - Using Pay Per Click to Generate Traffic

If you have a website, you probably realize that the success of it depends on traffic. Traffic is the lifeblood of your business. Therefore traffic generation for your web site is of the utmost importance to you. Even if you're a newbie, you probably realize this fact. However, what you might not know is how to generate the traffic that you need. In fact, you might not have the slightest clue where to start. If you're feeling discouraged, don't worry. There are plenty of great ways to generate traffic. Let's look at one of the most popular ways to generate traffic.

One of the best and easiest ways to get people to your website is through pay-per-click advertising. Pay-per-click advertising is exactly what it sounds like. You pay someone every time someone clicks on your ad. You don't pay for them to see your ad, just if they click on it. This means that for a certain amount of money, you'll be getting a guaranteed amount of visitors. How exactly do you go about using pay-per-click to your advantage?

The first step you need to take is to set up an account with one of the companies that use pay-per-click advertising. The two most popular companies that use this form of advertising are Google and Yahoo. Google does the vast majority of the business in this area, so you'll definitely want to set up an account with them. Their service is called AdWords and it's pretty simple to get started. Just go to Google's website and they walk you through setting up your account.

Once you get your account set up, you can customize the settings to fit the needs of your add campaign. In your AdWords account, you get to insert a list of keywords that you want your ad to appear for. This means that if you type in the word "apple", every time someone types in apple into the search box on Google, your ad will appear. Therefore, you have to choose the keywords that are best related to your product or website. The more specific you can be the better. It's usually a good idea to use phrases that include your keyword as well. This will bring you more highly targeted traffic.

Then once you come up with your list of keywords, you get to choose your cost-per-click for each keyword. This means, you get to decide how high you are willing to bid for each keyword. Each time someone clicks search in Google, a bidding war is going on between the advertisers. The advertiser that pays the most gets to be in the first position at the top. Therefore, you need to determine how much you're willing to spend for each visitor. After you've done that you can even set your daily budget. This means that your budget won't go over your limit, which prevents you from spending too much.

Pay-per-click advertising is one of the fastest ways of traffic generation for your website. Just remember, that it costs money for each visitor...so spend wisely!

Gary Packer is the author of the successful traffic generation guide - Website Traffic Secrets Uncovered. Discover the secrets of traffic generation. For free internet marketing related information - http://www.garypacker.name

Article Source: http://EzineArticles.com/?expert=Gary_Packer

10 Great Things NOT To Do With Google AdSense

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

The remainder of this article can be read at http://www.evainfo.co.uk/10-great-things-not-to-do-with-google-adsense.html

Maldwyn Evans is the creator of http://www.evainfo.co.uk a free source of information on Google Adsense

Article Source: http://EzineArticles.com/?expert=Hedd_Vaughan-Evans

Should You Split-Test Your Pay Per Click Advertisements?

Most pay per click advertisers have been told to split-test their advertisements. But very few do it. Why is that? Well, most advertisers fail to understand the value of the split-testing and others think it will be too difficult. Split-testing is not difficult, and here are three reasons why you need to split-test:

1. Split-testing allows you to see what works. The formula you use for an advertisement in one niche may not work in another. What worked last month might not work anymore. Split-testing allows you to identify what works better.

2. Split-testing allows you to learn more about your customers. When you split test you can learn critical things about your niche: what is more important to your customers - free shipping or a clear understanding of the price? If you split-test, you can find out.

3. Split-testing allows you to improve your click through rates. In the long run this will increase your quality score and will reduce your bid prices. That means you will save money because you split test.

Split-testing will add a little bit of time to your efforts, but it is an investment. You will learn about your ads, your customers, and your niche. When you are successful with split-testing, you will even see your ad costs reduced, because the search engines reward you for having ads that convert to clicks. Split-testing is all about continuous learning and continuous improvement. When presented with the opportunity, you should continue to learn more about split-testing and anything else that can improve your ad performance.

Michael M Thomas is a Fortune 500 executive by day and an affiliate marketer by night.

Mike writes a free, weekly newsletter which provides tips about pay per click advertising and writing effective ads. Sign up for Mike's newsletter today and you will receive a free copy of Google AdWords Made Easy.

Google AdWords Made Easy is an 85 page ebook that teaches everything from how to generate web traffic, how to write ads, and how to perform keyword research. Click here to sign up and receive your free ebook.

Article Source: http://EzineArticles.com/?expert=Michael_M_Thomas

Using Google Adsense To Help You Earn Extra Money

Once you have decided that you would like to make some money on the Internet, it might be hard to try to figure out exactly how you can. One easy way to start off is to put Google AdSense on your website, if you have one. Google AdSense are the ads that you see on people’s websites where it says “ads by Google”, and also show up at the right hand side when you search on Google’s website. If you have a page with AdSense on it, and someone clicks on it, you will get paid for the click. It can be a simple way to earn some extra income on your website, or a way to start earning income.

If you already have a website, and traffic going to that website, you can easily get an AdSense account from Google, and add a few ads to your site. The great thing is that the ads will be on the same topic as your website is, so the person who is visiting your site has a good chance of being interested in the ad. If they are interested, and click on the ad, you will get paid for it.

If on the other hand you don’t have a website up, this can be a good time to start one. This shows you that you don’t even need to be selling a product in order to earn an income. If you have a lot of knowledge on a certain topic, you can start a website on that topic. You can get a domain name, hosting, and put up a lot of information on the topic that you are interested in, and know a lot about. You can then add the Google AdSense ads, and you will be able to make money.

If you have a lot of knowledge on a particular topic, but don’t want to spend any money at all, you can still use Google AdSense to earn money. There are many places you can start a blog for free, such as at Blogger. Here you will be able to start your blog completely for free, and still be able to earn income from AdSense, which is great. You will just have to put the time into getting all of the information about your topic so that other people will be interested in reading it. Another way to earn income from Google AdSense is to find a website that will share the income with you. There are many forums, or other sites like Squidoo that will share any income they earn through AdSense with you. So completely for free, you can set up a page or more with information, and end up earning money.

This is a great way for someone who is new to making money on the web to get started. It can be a very low cost (if you get your own domain and hosting), or even free to start, and you can start making money right away. While most clicks only give you a few cents here and there, they definitely add up, and before you know it you can be making a decent amount of money through Google AdSense!

Jessica Mele is the owner and creator of Workism.com. Wish you could work at home, and have your very own business? Learn how you can start your own business today. Claim your free 7-day course on how to get started!

Article Source: http://EzineArticles.com/?expert=Jessica_Mele